RealTime IT News

Egghead.com Awards Account to Digital Pulp

Egghead.com reportedly named Digital Pulp as the agency on its $10 million-plus account, formerly handled in-house.

Digital Pulp will work with the Web software retailer's in-house group on Web, print and broadcast creative and media, according to an Advertising Age report.

Western International Media Corp. is expected to buy some traditional media for the agency. Digital Pulp reportedly prevailed over three other agencies.

"Since we are focusing the company's efforts on the Internet, it was imperative that the ad agency we selected understand and excel in this relatively new field," Jon Brodeur, chief marketing officer for Egghead.com, told the Silicon Alley Reporter. The company abandoned its bricks and mortar stores in favor of the virtual.