RealTime IT News

iXL Establishes Alliance with

iXL Inc., the Atlanta-based Internet solutions company, said it entered into an alliance with to provide clients with integrated digital solutions.

"The first-of-its-kind alliance provides clients with's award- winning traditional television production capabilities and the Internet and video technology expertise of iXL's New York office," the company said.

Lara Stein, president of iXL's New York office, said: "The alliance combines's skill in developing creative television commercials and relationships in commercial production with iXL's enterprise-wide Internet technology expertise. As a result, clients receive digital solutions that fuse television and the Internet and offer clients a vision for their brand across multiple platforms."

iXL's New York office and will collaborate on interactive accounts and share production staff. In addition, will provide iXL with exclusive referrals in the interactive arena. The two companies said they are working together on a number of projects, including an interactive solution for Sotheby's that involves video and Internet components.

"By aligning ourselves with iXL's New York office, we will provide our clients with a new level of marketing integration," said Jon Kamen of "As the Internet and television move closer towards convergence, we will be able to offer clients seamless and integrated solutions."