RealTime IT News Launches TV, Online Ad Campaign

Syosset, NY-based Synergy Brands Inc. launched a Mother's Day ad campaign for its online store,, utilizing various portals and the Lifetime for Women cable television network as well as TV networks in selected markets.

Portal buys include The Microsoft Network, Lycos, The Network, and Warner Bros. Online. Spending and agency details were not disclosed.

As part of the company's campaign, is featuring selected products within the "Beauty Products" section of Lycos' Mother's Day Gift Guide. is also being promoted with a sponsorship placement and banner advertisements in The Microsoft Network's WomenCentral.

The online store offers a discounted selection of national brand health and beauty care products that includes designer fragrances, salon hair care items, cosmetics, skin care, and a selection of health and personal care consumer items.