RealTime IT News

Engage Technologies Signs 30 New Accipiter Clients

Andover, MA-based Engage Technologies said 30 new customers have signed contracts to use its Accipiter AdManager profile-driven online advertising solutions.

New clients include NBC Multimedia, LookSmart, LTD, Snap, Planet Direct, Beyond.com, ImproveNet, The DEN (Digital Entertainment Network), Cybereps, Image Networks, Westwind Media.com, Findlaw and Last Minute Travel. In addition, long-time customers CNET, Imagine Media, Microsoft, and Prodigy Communications Corporation have renewed their licenses for Accipiter AdManager.

Accipiter AdManager enables Web sites to target specific demographics more precisely and is intended to generate greater revenue through online ad sales. Engage recently added geotargeting capabilities, giving AdManager customers the ability to do localized targeting.

Engage, which recently completed its merger with Accipiter, is a majority-owned subsidiary of CMGI Inc. On April 7, CMGI acquired substantially all of the stock of I/PRO, a provider of Web traffic verification, analysis, and research services.