Snap! Selects Saatchi & Saatchi as AOR
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Saatchi & Saatchi will develop Snap!'s brand awareness consumer marketing campaign, set to launch later this fall. The campaign will include advertising and promotion in multiple media, including promotion on the NBC television network, and will be designed will position Snap! at the forefront of the convergence of television and the Internet. Billings were not disclosed.
Saatchi was one of three finalists for the account after a bi-coastal search. Saatchi was selected because of its cutting-edge ideas for targeting the large, untapped pool of potential consumers for the Snap! service, the company said.
"Through network television promotion and advertising in other media, we are planning to build Snap! into a brand name that stands for the Internet for tens of millions of people," said Edmond Sanctis, Snap!'s chief operating officer. "We're confident that Saatchi's strategic and creative direction will enable us to achieve our objectives in record time."