Agents Technologies Joins DoubleClick Network
Page 1 of 1
Agents said it wants to bring targeted advertising capabilities to Copernic 98 version 2.5, an intelligent search agent that now includes banner ads appearing in the top pane of the software while searches are being conducted.
Copernic 98 is client-based software designed to display banner advertisements in partnership with DoubleClick, allowing advertisers to buy keywords to target consumers. The software is able to recognize words and phrases in order to display an ad that corresponds to the search.
"Copernic technology defines a new level of quality for demographic-based advertising. This partnership with DoubleClick brings a new privileged way for advertisers to reach their audiences. We have qualified demographic data on the subscribed users of Copernic," said Martin Bouchard, president of Agents Technologies. "The ads shown to users are targeted based upon demographic and geographic data and the information users are searching for."
Copernic 98 carries out user's searches by simultaneously consulting many Internet search engines and directories such as AltaVista, Excite, HotBot, Infoseek, Lycos and Yahoo. As it searches, the agent is intended to eliminate the repetition of results found on multiple engines. It scores each match, as a percentage or graphically, for relevancy and timeliness.