Eastern Mountain Sports Signs With IMG
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Manchester, NH, Eastern Mountain Sports (EMS) has retained http://www.imgroup.net (IMG) as an interactive agency to building brand awareness and traffic to its retail site for an undisclosed period of time.
EMS is an outdoor gear retailer that started in 1967 with one store in Wellesley, MA, and now has 76 retail locations across the country.
The company's new EMS Online site will provide outdoor products and information pertaining to anything relevant to camping, hiking, backpacking, and climbing along and other outdoor activities.
EMS said it chose IMG for this project based on its track record of building long-term affinity as well as affiliate based relationships. Billings were not disclosed.