RealTime IT News

Microsoft Tops Banner Impression Count

Microsoft was the top Web advertiser by banner impression for the week ending April 18, according to the Nielsen//NetRatings syndicated ad research service.

Here's the list for the week:

AdvertiserImpressions in millionsReach
1. Microsoft118.333.8
2. Amazon 47.9 20.0
3. Discover Brokerage28.32.9
4. Waterhouse26.22.7
5. E*TRADE25.92.8
6. Yahoo!23.714.5
7. Thunderstone23.12.9
8. LinkExchange22.16.6
9. SexSwap16.21.9
10. Barnes and Noble15.77.3

The top 10 banners viewed for the week were:

  1. AmeriDebt--Find: A Way Out Of Debt
  2. NECX--#1 PC Super Store Get It Now @ NECX
  3. Amazon--Click on Shopping. Then click on Music and Video
  4. Barnes and Noble--fast; hey look we just gave you more time to read
  5. Bonzi Software--Speed Up Your Internet Connection
  6. Ad Council--Earth Share Click here to find out more!
  7. Music Boulevard--We bring the music to you. Find it. Hear it. Buy it.
  8. LinkExchange--Have A Web Page? Wanna Promote It For Free?
  9. 1-800-USSearch--Find Anyone
  10. LinkExchange--GSM all over the world Ring

Rankings are based on audience measurement of people who have access to the Internet from home. The banners may be viewed here.