RealTime IT News

ZDTV Awards Foote, Cone & Belding $10 Million Account

Foote, Cone & Belding San Francisco (FCB) said that ZDTV, an affiliate of Ziff-Davis, awarded its estimated $10 million brand development, advertising and direct marketing account to the agency.

The assignment will include the strategic development of communications targeting consumers, the advertising trade and cable providers, FCB said.

Headquartered in San Francisco, ZDTV debuted in May as a 24-hour cable network about computing and the Internet. The company said it is approaching 8 million subscribers nationwide. ZDTV offers a line-up of 12 original programs with topics ranging from technology news and business to product information, general entertainment and PC gaming. Most programs offer viewers interactive participation via its complementary ZDTV.com Web site.

"[FCB's] experience with clients like 3Com, MTV and Amazon.com will enable them to capture ZDTV's unique blend of technology, television and the Web," said Terri Holbrooke, president of ZD brand & market services.

Campaign planning details were not disclosed.