TeleSpace Offers a Way to Overcome "Banner Busters"
Page 1 of 1
A company called TeleSpace is marketing a product called AdCast that is designed to overcome what it calls "banner busting" technology deployed by some Internet users to avoid looking at ads.
"The assumption that all ads can be 'busted' or blocked is not entirely correct," said Robert Cezar, founder and CEO of TeleSpace and developer of the AdCast technology.
"We are currently in the middle of our market introduction of AdCast, an advertising delivery system which shows non-scrolling billboards for guaranteed viewing duration and content," Cezar said, adding that the technology "wraps the participating sites with our delivery system rather than delivering an embedded banner into a page. If our client's ads are blocked, the whole site will be blocked. . . "
Cezar said AdCast offers not only the delivery technology, but also accountability built-in with guaranteed viewing parameters plus the ability to set and monitor those parameters online and in real time."