BellSouth Signs With Flycast as Local Partner
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BellSouth Intelliventures, a provider of online solutions for small businesses in the Southeast, signed with ad network Flycast Communications to allow BellSouth's local business customers to expand their ads on the Web.
The agreement also launches Flycast's Local Partner Program, designed to enable results-focused local marketers to better target prospective customers and businesses in specific geographic areas. Financial arrangements were not disclosed.
The agreement gives BellSouth a new option to offer business customers, who can now expand their market presence on the Web through Flycast's network of more than 500 Web sites. And, the companies said, it gives Flycast a major new sales channel with access to BellSouth's 1,500-person directory sales force and its relationships with more than 500,000 businesses in the South.
"Leveraging BellSouth's market clout and sales force sets the stage for continuing the dramatic growth Flycast has been experiencing in recent months as we can now extend our ROI-effective advertising solutions to local as well as national advertisers," said George Garrick, San Francisco-based Flycast's president and CEO.
Atlanta-based BellSouth is a $21 billion communications services company providing telecommunications, wireless communications, directory advertising and publishing, cable and digital TV, Internet and information services to nearly 31 million customers in 20 countries worldwide.