Public Relations and the Web--an Oxymoron?
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There's an interesting piece at Channelseven.com by Len Stein, president of Visibility Public Relations, entitled "Is PR Having Trouble Finding the Web?"
"Is PR in the slow lane when it comes to the Internet?. . . The status and role of PR on the Web may not be one of the hot emerging issues in cyberspace communications, but something is not happening here," he writes.
He quotes Michael Tchong's Iconocast as saying that "while the advertising world has invested hundreds of millions in the Internet ad business, its closest sibling, the public relations industry seems caught in the slow lane."
What's a practitioner to do? Stein offers a variety of tips, available here. And while we're at it, we have one of our own. Please, PR folks, include the full URL of every Web site mentioned in your release. It's amazing how many firms don't, and searching for addresses, particularly for brand new sites, can be rather time- consuming.