RealTime IT News

R.H. Donnelley, DoubleClick Go Local

Yellow pages ad marketer R.H. Donnelley and DoubleClick Thursday announced an alliance to target local users in a Cincinnati/northern Kentucky Web advertising campaign.

DoubleClick Local enables Internet advertisers to target prospects by geography and category. The ads will target users on sites within their local network, including branded sites, using DoubleClick's user recognition system.

"This is a powerful and cost-effective tool for bringing together local customers and advertisers on nationally branded Web sites," said Frank Noonan, chairman and CEO of R.H. Donnelley. "The union of DoubleClick's Internet advertising solutions and and R.H. Donnelley's sales expertise is a potent combination."

"We have had great success with our local product and our reseller partners," said Johnathan Heller, general manager of DoubleClick Local. "R.H. Donnelley is the premier local sales channel in the regions where they operate and an ideal reseller for us."

R.H. Donnelley holds exclusive right to sell banner ad placements in northern Kentucky and greater Cincinnati, where the alliance will be launched.