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MediaX Inks Major Ad Pact With Adsmart

New media content provider MediaX Corp. Thursday announced it has tapped Adsmart to sell advertising on MediaX's network of entertainment and e-commerce sites.

Financial terms were not disclosed.

MediaX's network of celebrity and entertainment-based Web sites includes Rod Stewart Live, DivineMusic and amuZnet, an e-commerce site that sells CDs, DVDs and home videos.

Adsmart will begin selling ads for the Rod Stewart site, currently reporting more than one million impressions per month. Additional sites will be added as their traffic grows as a result of upcoming marketing and promotional events.

"We believe that Adsmart's philosophy and proven track record will enable us to effectively market our Web holdings, driving traffic and e-commerce, creating revenue opportunities," said Nancy Poertner, President of MediaX Corp.

"MediaX's popular entertainment and e-commerce Web sites are the perfect match for our network and our experienced sales staff who are dedicated to leveraging the brand equity of these sites to drive a high CPM," said John Federman, Adsmart chairman and chief executive officer.