RealTime IT News

IAR Bits and Bytes for Monday

Engage Signs Compaq to Multi-Million Dollar Deal

The world's top personal computer maker Compaq will sell CMGI ad and marketing company Engage's technology as CRM and marketing solutions to its business customers, the companies said Monday.

According to terms of the multi-million dollar deal with Compaq's Global Services unit, Engage will license its ProfileServer profiling and personalization platform, and its AdManager ad-serving software, for resell to Compaq's customers.

"Our profiling and ad serving technologies will help Compaq's clients wishing to have a stronger interaction and relationship with their customers," said Engage president and chief executive Paul Schaut.

The companies said Compaq's clients could use ProfileServer as a foundation to better understand their customers and create personalized, optimized online marketing and advertising efforts.

"By working with Engage, we will deliver more effective eBusiness and personalization solutions to our customers," said Rick Fricchione, vice president, applications and Internet technologies, Compaq Global Services.

"Engage ProfileServer delivers sophisticated online profiles and is also application independent, which gives our customers the ability to grow in the future while maintaining their valuable data assets."

The deal continues growing corporate relationship between Compaq and CMGI's family of companies.

Last August, Compaq tapped Engage to handle profiling and ad serving on its Compaq.com commerce/corporate site, and Compaq also made an undisclosed investment in the company. In June 2000, Engage received an additional investment from Compaq through its subsidiary, CPQ Holdings, Inc.

Earlier this month, Compaq acquired 28,153 common shares of CMGI for $2 million.

yesmail.com, Madeforchina.com in Alliance

CMGI opt-in e-mail marketer yesmail.com will be providing technology for mainland Chinese marketing agency Madeforchina.com, through terms of a deal announced Monday.

As part of the agreement, yesmail.com will provide technology support and campaign expertise to assist Madeforchina.com in building and expanding a permission e-mail marketing network in mainland China.

"We're pleased to provide Madeforchina.com with the technology and expertise to bring permission-e-mail marketing to China, which represents a key international marketplace for the future," said yesmail.com chief executive officer David Tolmie.

"Madeforchina.com has insight into the marketing messages that appeal to Chinese consumers and yesmail.com is a leader in developing and deploying effective permission e-mail marketing campaigns. Working together, the companies are expected to deliver effective opt-in email marketing to China."

Madeforchina.com will gain access to yesmail.com's robust proprietary technology to develop and manage permission-e-mail lists, deploy e-mail campaigns and manage and monitor responses in real-time. In addition, yesmail.com will share its best-practices expertise on developing permission e-mail lists and campaigns, and establishing an effective sales organization. Madeforchina.com is expected to become an important international reseller of yesmail.com services.

Launched in 1997, Beijing-based Madeforchina.com's client roster includes multinationals like Ericsson, Ford, Motorola and Intel.

"This agreement gives us access to yesmail.com's propr