IAR Bits and Bytes for Tuesday
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Ad-Supported E-mail Program Crosses One Million User Mark
Digital wireless and electronic messaging company Qualcomm said that more than one million people have become users of its free, banner ad-supported desktop Eudora e-mail software since its introduction seven months ago.
Each banner is displayed for a minimum 75-second duration while the user is active in the program, the company said.
Qualcomm says research indicates that 39 percent of its users buy online monthly, and thirty percent have a graduate degree; forty-five percent earn more than $50,000 per year.
Rock The Vote to Use Superstitial PSAs
Rock the Vote the Los Angeles-based non-profit organization dedicated to encouraging young people to participate in the political process rolled out a series of public service announcements using Unicast's Superstitial pre-cached rich media interstitial format.
Designed by branding agency Collaborate, Rock the Vote Superstitials will run on pro-bono media space contributed by Web sites including AltaVista, BlackVoices.com, E!Online.com through Election Day, November 7th.
The 20-second ads encourage viewers to consider major campaign issues, using controversial imagery like guns and electric chairs.
The ads also encourage users to take action, the organizers say. For example, interactive elements in the ads allow users, when viewing an image, such as an electric chair, to scroll over either a "yes" or "no" voting clickboxes -- and immediately be shown a opposing argument.
The visual impact of these images, coupled with the sting of a counter-argument, engages online users and compels them to take action, the organization says.
Users can then visit the Rock the Vote Web site, register to vote, send an e-mail to the Gore or Bush campaigns, or pass the Rock the Vote message to a friend.
Organizers say the online campaign comes at a perfect time -- during the first presidential election year in which voters can register online.
MatchLogic, Looking Glass Team
Excite@Home's online marketing division MatchLogic Tuesday announced a strategic partnership with traditional market research company Looking Glass.
MatchLogic will integrate LookingGlass's Cohorts market research into its DeliverE targeted opt-in e-mail platform to the table. Cohorts profiles and segments U.S. households, giving MatchLogic another characteristic by which to target consumers.
The two partners will be cross-selling and cross-promoting the other's products, they said.
GiantBear Taps Advertising.com for Wireless Ad Delivery
Ad serving and technology company Advertising.com and WAP tech firm GiantBear announced a partnership identifying Advertising.com as the preferred provider of wireless marketing and advertising products to GiantBear's WAP publishing clients.
Advertising.com offers several wireless ad products, including SMS text messaging and full-screen ad serving.
GiantBear provides wireless data and mobile commerce products for businesses, including portal development and hosting and localized content delivery.
The companies also announced that Compaq, through its ad agency