BellSouth, Comet Systems, Flycast Launch Cursor Ad Campaign
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Comet Systems entered into an agreement with Flycast that allows advertisers to deploy branded Comet Cursor Ads over the network. This allows any of Flycast's affiliate Web sites to change a Web surfer's cursor so that it matches an online banner advertisement.
BellSouth has created custom "Walking Fingers" cursors in conjunction with its banner ad campaigns. The "arrow" cursor changes into an animated "Walking Fingers" cursor as you scroll over the BellSouth banner ad on Flycast's affiliate sites.
In addition, the cursor changes to a static "Walking Fingers" cursor over the entire page when a Web surfer visits www.thekiss.com, www.ecards.com, or www.regards.com. On all participating sites, the BellSouth cursor ad animates as it crosses the ad, with the fingers "doing the walking." Spending on the campaign was not disclosed.
"We are very excited about the Comet Cursor concept, it is just too clever to ignore," said Melissa Honabach, senior advertising manager for The Real Yellow Pages ONLINE. "The cursor is the key to Web site navigation and it always draws the eye."