K2 Wins ClickZ Challenge
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The winner of the most Compelling Creative for the ClickZ Challenge was K2 Design in New York City, which narrowly edged out Silicon Valley's Beyond Interactive for the most creative ad banners to benefit the Doug Flutie Jr. Foundation for Autism.
Beyond Interactive received the Excellence in Execution trophy. BBDO Interactive in New York and Lot 21 also took home ClickZ trophies. The foundation received plenty of names for its mailing list, cash donations, and a heightened awareness of the difficulties of autism.
The ClickZ Challenge was an online competition among the four interactive ad agencies. The goal of the competition was to determine which agency could create and execute the most effective online campaign to raise funds and awareness for a nonprofit charity, in this case the Doug Flutie Jr. Foundation for Autism Awareness.