RealTime IT News

US Interactive and Be Free Establish Partnership

Philadelphia, PA -based Internet services company US Interactive Inc. and affiliate marketing company Be Free Inc. formed an alliance intended to generate increased traffic and develop new sales channels for their e-commerce clients.

"Driven by the evolving needs of our clients, we have enhanced our prowess in the digital marketing practice area by adding Be Free's offerings and understanding of affiliate network marketing," said Steve Zarrilli, chief executive officer of US Interactive. "Solutions like Be Free's present a cost-efficient and effective way to garner virtual foot traffic. . ."

US Interactive offers customers its E-Roadmap planning system for electronic enterprises and other endeavors over the Internet, intranets and extranets.

"We are pleased that US Interactive is the first Internet professional services company to partner with Be Free," said Gordon Hoffstein, president and CEO of Be Free. "Their vision of the E-Roadmap includes a significant area that depends on Be Free's affiliate sales channel solution to help extend the reach and maximize the online selling potential for its clients."

Be Free's merchant branded affiliate sales channels help online retailers capture revenue by selling products in context on affiliate Web sites. Be Free has more than 450,000 affiliates in its sales channels. The company's product offerings include the BFAST affiliate sales channel technology and the BFIT targeted advertising delivery system.