Instant Poll Banner Ad Technology Introduced
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SurveySez introduced PowerAds, a Web-based outsource service that lets advertisers build interactive banner ads that are able to collect data and return instant poll results to respondents after click-through.
"PowerAds provides a powerful tool for Internet advertisers," said Ted Cohn, CEO of Cupertino, CA-based SurveySez. "We've found that interactive banner ads returning real-time results can increase ad click-through rates up to 10%, roughly three times the industry average. PowerAds displays real form elements, collects real data and returns real results."
PowerAds will be available Feb. 16. Pricing data was not disclosed.