RealTime IT News

Treeloot.com Has Most Clicked-On Banner for the Week

Nielsen//NetRatings, the Internet measurement service from Nielsen Media Research and NetRatings Inc., said the most clicked upon banner ad for the week ending April 25 was Treeloot.com's cash-prize game ad, which had a 12.7 percent CTR and a reach of 1.7 percent.

For the first time, the personalized music site Spinner.com moved into the top 10 advertisers with a Yahoo-based ad campaign and a 9.7 percent reach; two of its banners ranked in the Top Ten Banners in No. 5 and No. 6 positions, the company said.

The most clicked on banner the week before was from NextCard which had a 7.8 percent CTR and an audience reach of 1.5 percent.

Top advertisers, ranked by banner impressions, are based on data from BannerTrack, Nielsen//NetRatings' syndicated advertising research report.

An impression is counted each time an ad banner is fully loaded onto a user's screen. For the week ending April 25:

AdvertiserReach %
1. Microsoft34.9%
2. Amazon.com20.5
3. Thunderstone3.3
4. Barnes and Noble8.8
5. Discover Brokerage3.4
6. Waterhouse3.3
7. E*TRADE3.2
8. Spinner.com9.7
9. LinkExchange5.8
10. NECX7.1

Top 10 ad banners viewed were:

Advertiser*Reach %Creative
1. NECX7.1%#1 PC Super Store Get It Now @ NECX
2. Amazon7.0Click on Shopping. Then click on Music and Video
3. Barnes and Noble6.1fast; hey look we just gave you more time to read
4. AmeriDebt5.8Find: A Way Out Of Debt
5. Spinner5.2Click Here Spinner
6. Spinner5.1Click Here Spinner
7. Ad Council4.1Expect The Best From A Girl And That's What You'll Get
8. The Mining Company3.6Shareware; Time Remaining: 02:05 miningco.com
9. Network Solutions3.5Register a Web address today!
10. Bonzi Software3.5Speed Up Your Internet Connection

*Ad banners that run predominantly on an advertiser's own property are not included in the count.