RealTime IT News

Ad Network of Music, Entertainment Sites Established

Transit Gloria Media, a St. Paul, MN-based interactive services company, said it is launching The Transit Gloria Network, which it called "a META-Advertising Syndicate for Cutting-Edge Music and Entertainment Web Sites."

The network was formed to provide a means for smaller "grassroots" sites to generate revenue from online advertising, the company said. TGN said it targets a music consumer niche in contrast to other ad networks that consist of several site categories and sub categories.

"I've been involved in the interactive advertising business as a media buyer and marketer since it started, and noticed that smaller, edgier indie music sites were grossly underrepresented when it came to legitimate sales of advertising," said Michael Leggs, former interactive media planner for legal publishing giant West Group, and current president of Transit Gloria Media.

Transit Gloria Network's current affiliate roster includes independent sites such as The Big Takeover, The Stiff Little Fingers Official Web Site, Indisonic, Ink Blot Magazine, TOAST Magazine, Aversion.com, Beats E-zine, Electronic Sonic Press, and six web radio stations under the SixtiesRadio.com umbrella. Advertising models supported are: banners, content sponsorship and Web radio spots.

"Our network of sites offers massive reach within a unique niche of the Web population. The visitors to our network sites are the technically savvy, trend-setting, active online consumers," Leggs said.

Transit Gloria Media was founded in 1997 as a Web design firm under the SurrealEstate.com name. The firm's service offerings have since expanded to include interactive ad sales and management services for independent publishers of music and entertainment sites.