RealTime IT News

YesMail Launches Permission E-Mail Network

Known for the past four years as WebPromote, YesMail.com launched its YesMail Permission Email Network, a new permission-based e-mail marketing solution.

The company said its transition of WebPromote, which will remain as an online Web site marketing service, to YesMail.com underscores its commitment to being the leader in the category of permission e-mail. It will compete with NetCreations and others.

YesMail.com said it offers consumers, marketers and subscriber database sources a customizable, turnkey and complete permission e-mail solution.

"The potential for advertisers to benefit from direct marketing on the Internet is in the billions of dollars," said YesMail.com's chief executive officer, Dave Tomie. "YesMail is committed to building the premier permission e-mail marketing resource on the Internet by delivering a complete front-end to back-end solution vs. the point products available today."

With an already established network and access to more than five million permission e-mail customers, YesMail marketers can better target, better measure and better track their direct marketing campaigns, the company said, yielding response rates five to 10 times greater than banner ads and three to 10 times that of traditional direct mail.

YesMail's proprietary products for scalable campaign targeting, tracking and optimization include: eTarget, providing the ability to select an audience and deliver a message; eTrack, providing real-time capability to set-up and monitor responses to each of the campaigns; and, eCampaign, allowing marketers to automatically respond to targeted individuals in their campaign.

Clients include Hewlett Packard, Fingerhut, eToys and MotherNature.com, among others.