RealTime IT News

Bay Networks Launches Integrated Ad Campaign

Santa Clara, CA-based Bay Networks Inc. launched a strategic branding initiative highlighting the value Bay Networks-designed networks are bringing to companies around the world.

With the theme, "Bay Networks--Where Information Flows," the campaign features what the company called "the first major television advertising ever in the computer networking industry."

Using the metaphor of flowing water, the campaign is targeted toward the traditional audience of network managers as well as top-level corporate executives. In addition to the TV ads, the campaign will encompass radio, major newspapers, trade magazines, and online publications.

The multimillion dollar campaign (exact spending was not disclosed) was developed by Hill, Holliday, Connors, Cosmopulos Inc., of Boston.