Synergy Brands Retains Gordacom for Online Marketing
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The company said it plans to restructure www.netcigar.com to further increase sales. The site will include information regarding product history, recent product developments, the company's vision of the future, industry related news and events, customer services, and corporate services. Financial arrangements were not disclosed.
To allow for a more convenient shopping experience, the company said it will be incorporating a shopping-cart function into its Web site.
"We intend to harness the ability of direct selling over the Internet," said Mair Faibish, executive vice president of Synergy Brands. "With the assistance of Gordacom, the company will be seeking strategic alliances, on both a marketing and technological level, in the coming months in a drive to improve sales and shareholder value."