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Audible Goes to Market with Salon, Mediabolic

By @NY Staff

New Jersey-based Audible, Inc. has scored separate co-marketing pacts with Salon Media Group and Mediabolic, Inc., partnerships aimed at finding new customers for its downloadable spoken audio products.

Audible, which sells subscription-based audio downloads of books magazines, newspapers, said it would team up with Salon in a joint marketing initiative to bring new customers to both companies.

Under terms of the pact, a complimentary two-month subscription to Salon Premium will be offered to new and renewing Audible subscribers (AudibleListeners), giving them full access to all Salon content and services.

In exchange, all new or renewing annual subscribers to Salon Premium can choose from one of six free audiobooks to download from among Audible's selection. Audible's premium subscription plan, priced at $15.95 per month, allows a user to purchase two audiobooks from Audible's collection.

Under another plan, Audible offers a basic package called 'BasicListener,' that lets a user choose any one audiobook and any title from Audible's database each month for $12.95.

In a separate transaction, Audible said it would team up with software developer Mediabolic to shuttle content to the Mediabolic One Digital Entertainment platform.

The two sides plan to jointly recommend, market and promote the integrated software.

Mediabolic, which has headquarters in San Francisco, Calif., provides middleware and application software for entertainment devices in the home. The company's embedded platform features multitasking and digital networking capabilities and operates in new as well as traditional categories of consumer electronics products.