Nielsen//NetRatings Signs AOL as Client
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Nielsen//NetRatings, the Internet measurement service from Nielsen Media Research and NetRatings Inc., signed America Online as a client and said the online giant will begin using the service's measurement and banner tracking services.
Nielsen//NetRatings currently tracks user and advertising activity at all AOL Internet sites, and reports top-line activity (reach and demographics) for AOL's proprietary online service.
This summer, Nielsen//NetRatings plans to begin tracking channel-level activity within AOL's proprietary service, and begin reporting AOL's proprietary service in the Nielsen//NetRatings Top Web Sites by Property report.
"Nielsen Media Research has a strong history of recruiting and maintaining quality research panels," said Marshall Cohen, senior vice president of brand development for AOL. "The Nielsen//NetRatings panel's ability to report the traffic on the entire online universe -- for online services as well as Web sites -- in one easy-to-understand format is very important to the growth of the industry."