RealTime IT News

Flycast Wins 20-Million Impression Account

Boca Raton, FL-based International Internet Inc. signed with ad network Flycast Communications to purchase 20 million banners to advertise Internet cigar retailer stogiesonline.com.

The program runs until the year 2000. The agreement provides for about 2.86 million banners to run per month or approximately 95,200 banners per day. Initial placement will be run of network. The Flycast Network has more than 850 sites, divided into 25 content categories. Spending was not disclosed.

International Internet entered into a test program with Flycast in April 1999. International develops and operates Internet and direct retail marketing companies as well as venture funds focused on the Internet. Its business portfolio includes majority owned subsidiaries: StogiesOnline.com Inc., Webhumidor.com Inc., GoldOnline.com Inc. and Mr. Cigar Inc., which operates a line of automated vending humidors. International Internet also directly holds a minority investment in Wowstores.com Inc., an online shopping directory.