PromoMart Finds Internet Beats Radio and Television Advertising
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The Advertising Specialty Institute (ASI) and PromoMart's 1998 State of the Industry report found that the Internet continues to beat radio and television advertising as a successful selling method in the $12 billion promotional products industry and was comparable to print advertising.
The report is an annual survey of promotional consultants that began in 1977. This is the second year running that the Internet beat radio and television advertising in the promotional products industry. The 1998 report confirms that the Internet is gaining popularity as a viable way to do business in the promotional products industry, said Langhorne, PA-based PromoMart.
The 1998 report also concluded that consultants are investing heavily in technology. Fifty-five percent of the promotional products consultants who responded that they made capital investments or improvements in their company spent all of their budget on technology. Of the 55% who made improvements or investments in technology, 44% invested in a Web site.
PromoMart is a central buying location for promotional products with 10% of ASI-listed promotional products consultants participating. Clients of PromoMart consultants can use PromoMart to search for unique products that can be imprinted with their company's name or message. Marketers can search for products according to budget, deadline or type of product, and a secure shopping cart feature allows them to order products online.