Engage Technologies Files for IPO
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Andover, MA-based profile-driven marketing solutions company Engage Technologies filed with the Securities and Exchange Commission for an IPO that could raise up to $75 million.
CMGI Inc. owns 96 percent of Engage and will retain control after the initial stock sale, according to the filing. Goldman, Sachs & Co. will act as the lead underwriter. Other underwriters include Hambrecht & Quist and Bear Stearns & Co., Inc.
Engage is a majority owned subsidiary of CMGI Inc. and recently merged with Accipiter. The company's core products and services include Engage Knowledge, a database that currently contains more than 30 million anonymous consumer profiles, and Accipiter AdManager, is an online advertising management system that automates scheduling, targeting and delivery of ads on Web sites and the reporting of campaign results.
"Engage is one that people have been anticipating for a while now," Ullas Naik, an analyst at First Albany Corp., told Bloomberg News. "The fact that they have filed is once more a realization that CMGI is on the right track in terms of incubating and taking public a whole group of companies that they have grown in- house."