RealTime IT News

Narrative, InterVU in Marketing Alliance

Narrative Communications Corp. signed a strategic reseller agreement with streaming media solution company InterVU Inc., which will resell Enliven hosting services on its Multimedia Advertising Network.

Under the agreement, InterVU can immediately begin offering its customers, starting with Volvo, one-stop access to measurable interactive advertising campaigns on the Web through Enliven. More information on the Enliven Web advertising solution can be found on Narrative's Web site at.

"Our goal is to make it very easy for advertisers and ad agencies to deploy and manage multimedia-rich advertisements that push the state of Internet advertising," said Doug Augustine, InterVU's vice president of marketing and sales. "We believe that our agreement with Narrative, along with our recent alliance with MatchLogic, will allow us to do just that, while also supporting InterVU's mission to offer comprehensive, end-to-end advertising solutions to its customers."

"The ability to deliver Enliven ads over InterVU's Multimedia Advertising Network demonstrates a convergence in the technology that will allow us to engage in advertising that takes our clients to the next level," said Skip Paynter, interactive account manager, Messner, Vetere, Berger, McNamee, Schmetterer.

InterVU's Multimedia Advertising Network allows advertisers to deliver multimedia-rich messages over the Internet, without being concerned with site clearance, file size or volume. The Network is comprised of InterVU Delivery Centers strategically located on eight Internet backbones.

Enliven 2.0 is comprised of three components: the Enliven Client, a small Java applet (approx. 20KB) that provides users with fast, transparent, cross- platform access to ads; Enliven Xtra, a Macromedia Director add-in that automatically converts Director movies into Java media streams; and Enliven Server, a high-performance media server that streams advertisements to thousands of users simultaneously, while providing extensive logging, tracking and reporting capabilities.