Fleet Credit Card Signs Potential $32M Deal With 24/7 Media
Page 1 of 1
Fleet Credit Card Services signed a multi-year marketing deal with New York-based 24/7 Media Inc. that the companies said has the potential to generate up to $32 million for the ad network.
Fleet will market its Fleet Visa and MasterCard brand credit cards across the network.
Fleet said it will soon begin the initial phase of the campaign, including targeted banners across The 24/7 Network, which reaches more than half of the online users in the U.S., according to Media Metrix figures.