Dell, Micron Settle Charges of Deceptive Ads
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The Federal Trade Commission said the settlement requires Dell and Micron to "provide consumers with clear, readable, and understandable information in their lease advertising."
The proposed settlements would require the companies to provide consumers with clear, readable, and understandable information in their lease advertising.
For example, the FTC said a Dell Internet ad said a $2,288 machine would lease for $86 a month. But the FTC said that to actually compare the cost of leasing to buying, a consumer would have to "scroll diligently through a number of complicated, densely filled screens."
The FTC, which has in the past brought similar charges against auto makers and dealers on deceptive leasing, is conducting a workshop Friday about how its ad rules and other rules apply to the Internet.