Sony Pictures to Run ICS AdBroadcaster Commercials
Page 1 of 1
The commercial broadcasts will use Santa Ana, CA-based ICSI's AdBroadcaster, a patent-pending system that has been in development for three years, to deliver full-screen, television-like ads to Web sites. Spending by Sony was not disclosed.
"Lack of a full-screen broadcast-style medium on the Internet has denied the majors an opportunity to market to millions of viewers, users on the 'Net until now," said Curt Hutten, ICSI president.
"At long last a modern Internet advertising model is available to large companies that prefer institutional style ads to enhance brand image, an ongoing challenge," he said. "With the IC Systems full-screen, broadcast-style ads, the Internet as a medium is put on a par with television and print ads." In fact, Amon said, advertisers now have the ability to coordinate ad campaigns between television and the Internet or vice versa.
A demo is available here, the company said, although the site was unreachable when tried yesterday.