RealTime IT News

Microsoft Top Advertiser for Week Ending May 9

Microsoft was the top Internet advertiser for the week ending May 9, according to data from BannerTrack, Nielsen//NetRatings' syndicated advertising research report.

The top 10 based on reach:

AdvertiserImpressions in millionsReach %
1. Microsoft164.339.3%
2. Amazon60.729.9
3. Thunderstone31.73.7
4. LinkExchange30.59.7
5. eBay28.46.1
6. E*TRADE27.13.1
7. SexSwap26.62.4
8. Discover Brokerage26.43.0
9. CDnow26.112.3
10. First USA26.013.5

Top banners, ranked according to reach percent, were:

  1. Amazon--Click on Shopping. Then click on Music and Video
  2. Flowerfarm--Mothers Day Special from $14.95
  3. Ad Council--Expect The Best From a Girl and That's What You'll Get
  4. 1-800-Flowers--Show Mom Your Everlasting Love With Our Everlasting Flower Basket
  5. Bonzi Software--Speed Up Your Internet Connection
  6. Net2Phone--Free Calling Mother's Day
  7. Bonzi Software--Speed Up Your Internet Connection
  8. Ask Jeeves--Ask Jeeves any question.
  9. Goto.com--Type in what you're looking for
  10. AmeriDebt--Find: A way out of debt

Ad banners that run predominantly on an advertiser's own property are not counted. Rankings are based on audience measurement of persons ages 2+ who have access to the Internet from home. The banners may be viewed here.