GM, Toyota, Acura Select @Home for Rich-Media Ads
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The cable-access ISP @Home Network said that General Motors, Toyota and Acura, have selected @Home to test drive their rich media Internet advertising campaigns.
@Home said its high-bandwidth, high-speed network allows advertisers to incorporate quality video, near CD-quality audio, in-depth information and a high degree of interactivity into their ads. Rich media advertisements can integrate broadcast video clips into the @Home ad space and can provide a point-of-purchase mechanism.
Within the ads, consumers will be able to choose the color of their car, request a video or brochure, enter their phone number to be connected directly to their local automotive dealer or set up an appointment to test drive a vehicle.
"The automotive industry recognizes the power of interactive advertising," said Susan Bratton, director of advertising for @Home. "@Home's broadband Internet connectivity lets them combine rich product information, the emotional impact of video and the transactional capability of e-commerce all in a single, robust ad."