RealTime IT News

CPR Communications Signs Shnoo.Com Inc.

Teterboro, NJ-based online store Shnoo.com Inc. which beginning in September will offer seasonal/holiday goods, has contracted with CPR Communications for marketing communications services and online positioning.

CPR will be responsible for building traffic and interest in the Shnoo.com site, which will sell holiday goods, gift items, candles and pet products. Billings were not disclosed.

In addition to the development and placement of radio and print advertising, CPR will be responsible for launching an Internet banner advertising and online sponsorship campaign primarily targeted at women and men in the 18-49 age bracket, Shnoo said. CPR said it expects that television advertising will be added in the near future as well.

CPR Communications provides a full range of marketing and communications solutions, including public relations, advertising, creative design, market research and direct mail. CPR's Internet subsidiary, mediNet Communications Inc., offers Web site development, hosting, e-commerce and Internet marketing services.