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FiNet.com Plans Campaign on Ask Jeeves

Walnut Creek, CA-based Finet Holdings Corp., owner and operator of home finance site FiNet.com, signed an advertising agreement with Ask Jeeves, a provider of natural language question answering services.

"Ask Jeeves is designed to make the Web experience dramatically easier and more productive by offering a dialogue with online users about their questions and interests," said Mark Korell, chairman and CEO of Finet. "With Ask Jeeves, online users interested in home ownership can benefit from the rich content and resources at Finet's Interloan.com home financing site."

Finet banner ads will be placed above questions relating to topics such as mortgages, homes, financing and refinancing. When a related topic is referenced in a question, an Interloan.com banner ad with a direct link to the site is displayed on-screen. In addition, the editorial team of Ask Jeeves has qualified Finet's online content to answer consumer questions on a range of home financing and ownership topics. Spending on the campaign was not disclosed.

At Interloan.com, consumers can shop for rates, determine monthly payments and apply for a mortgage.