RealTime IT News

Internet Direct Marketing Bureau Established

A group of Internet marketing and promotion executives have formed the Internet Direct Marketing Bureau, a trade organization established to address such issues as e-mail advertising and on-line privacy, according to the New York Times.

Paul Grand, chief executive at Word of Net Promotions in Sherman Oaks, CA, is heading a steering committee for the association, which will hold its first meeting on Nov. 11 in Scottsdale, AZ. The new group plans to elect a chairman, president and vice president and eventually hire an executive director.