Lot21 Begins Campaign for Hooked on Phonics
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San Francisco-based Lot21 Interactive launched an online advertising campaign to emphasize Gateway Learning Corp.'s all-new "Hooked on Phonics -- Learn to Read" program.
The campaign, consisting of media-specific and creative approaches, emphasizes the e-commerce capabilities of Hooked on Phonics' recently launched Web site. Billings were not disclosed.
Hooked on Phonics -- Learn to Read program is a phonics-based instruction program that is used with children's books and stories.
"We are looking forward to helping Gateway in their mission to provide families with tools that measurably improve their children's learning growth," said Kate Everett-Thorp, president and CEO of Lot21. "By placing ads in several key online media entities, Hooked on Phonics will receive critical exposure to targeted audiences."