RealTime IT News

Revnet Debuts Outsourcing Service

Revnet Systems Inc., an e-mail list management products and services firm, launched of Revnet Express, an outsourcing service that provides electronic marketing executives with remote access to Revnet's suite of e-mail list marketing tools.

The Huntsville, AL company said Revnet Express provides users with e-mail list server technology incorporating a sophisticated database driven backend.

The service is supported by e-mail technicians, high-speed servers, and the ability to manage e-mail marketing and communications programs remotely. Revnet Express works with a company's opt-in database to deliver personalized e-mail campaigns.

Features include the ability to target specific demographic or interest groups, personalize messages, deliver customized content for each recipient, track recipient behavior and measure results thorough the use of trackable URLs embedded in e-mail messages.

Revnet Express also handles multiple e-mail formats including HTML mail and the delivery of graphics, sound and video through e-mail. Revnet Express operates exclusively as a permission-based e-mail marketing service and only delivers e-mail to subscribers who have specifically requested information.

Revnet President Stuart Obermann said: "We developed Revnet Express to provide a fast, efficient way for Internet marketers to develop in-house e-mail marketing programs without having to buy expensive software or maintain in-house e-mail list servers."

Separately, Revnet said it has delivered MailKing 2.0. for broadcasting personalized e-mail from a desktop PC using data from standard databases. Features include data filtering, dial-up Internet access and personalized messages.

Marketers are now able to craft e-mail messages with conditional content, and MailKing 2.0 has a campaign feature that allows electronic marketing executives to prepare and create e-mail for sending at a later time, the company said.