RealTime IT News

More Ads = More Unique Users, NetRatings Finds

Does Internet advertising work? Yes, when it comes to growing a unique audience of users, according to NetRatings.

The measurement firm said that analysis of advertising activity for June, July and August shows a strong correlation among sites that consistently advertise on the Web and increasing unique audience size.

For example, Goto.com's audience reach increased 24.9% from June to July and its advertising also grew from 155.76 million impressions in June to 237.6 million impressions in July. Similarly, Microsoft Car Point experienced a 34.3% unique audience growth from June to July, followed by a 10.3% increase in August.

Conversely, Cyberthrills experienced a drop in unique audience visitors - from 2.3 million in June to 1.4 million in July -- which paralleled a drop in banner impressions in the same time period, NetRatings said.

Meanwhile, the top 10 ad banners viewed in September according to NetRatings BannerTrack service were:

  1. Goto.com: Type in what you're looking for
  2. Deja News: Who's your favorite artist
  3. Feed Magazine: You must click here now!
  4. BonusMail: Are you into free stuff
  5. Catalog Link: You don't have to go to great lengths for this seasons' hottest fashions
  6. Verio: Get your own web address
  7. Catalog Link: Free catalogs!
  8. Autoweb.com: Get the best deal now!
  9. Catalog Link: Gift ideas for the love of your life
  10. Deja News: What's your favorite TV show?

Rankings are based on measurement of Web activity by a representative panel of more than 3,500 Internet users 18 years and older who access the Web from home.

We have made updates to our Privacy Policy to reflect the implementation of the General Data Protection Regulation.