RealTime IT News

Psst! Want a Peek at the Competition's TV Spots?

Competitive Media Reporting (CMR) in New York City launched AdFlash.cmr.com, a new Web-based product that allows client advertisers and agencies to see and hear competitors' new creative TV spots within hours of first airing.

AdFlash also offers clients the capability to download the creatives and distribute them via e-mail within their organization. Creatives are updated throughout the day with a simple refresh of the browser, CMR said. Access to AdFlash can be obtained with a browser, log-in and password.

"Our clients consistently look for new tools that will give them the competitive edge," said David Peeler, senior vice president/agency group of CMR. "CMR's AdFlash is the cutting edge media tool that directly responds to clients' needs. It allows them to know what the competition is doing virtually as they begin doing it."

AdFlash, a companion product to CMR's AdDetector, monitors creatives from Network TV, Cable TV, Spanish Language TV and local TV for 75 markets. Users can choose a category and/or parent companies to be tracked, as well as archive viewed creatives for future reference.

Competitive Media Reporting is a provider of strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data as well as the creative executions of more than 750,000 brands across 15 media. CMR is a VNU Marketing Information Services company.