AHN.com Selects NetGravity for Ad Serving, Targeting
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AHN.com, which has developed an extensive database of detailed, anonymous site utilization data on its visitors, said it selected NetGravity's AdServer because of its ability to provide multi- dimensional targeting based on this data.
AHN.com set a record in June 1998 by attracting the most visitors ever (more than a million) to a single live broadcast event on the Internet with the first public online live birth. AHN.com is an extension of the television source for 24-hour access to reliable health and medical information.
"Through our live online medical procedures, daily health news, anatomy explorer and our in-depth Web site resources, our visitor traffic has grown tremendously," said J. Tod Fetherling, president of AHN.com. "We needed to find software which could help us accurately track traffic for our advertisers and give them exactly the audience they are looking for. NetGravity's AdServer is the perfect solution for us."