RealTime IT News

Cross-Platform E-Mail Campaign Tracker Launched

Atlanta, GA-based Socketware Inc. released Accucast, an enterprise-level, e-mail marketing and messaging management application designed to run on any platform.

Accucast links to existing in-house databases to build targeted distribution lists and create trackable, customized e-mail marketing campaigns, the company said.

"Accucast transforms e-mail into a one-to-one marketing tool. . ." said Michael Pridemore, president of Socketware. "Accucast is the ultimate anti-spam filter enabling businesses to completely customize their e-mail message content and distribution lists to ensure that customers receive only the information they requested."

The Web-based Accucast product enables marketers to build and manage e-mail distributions from their desktop. With a point-and-click, users can query in-house JDBC-compliant databases, build targeted distribution lists, personalize the e-mail subject line and body text with information from the database, insert trackable URLs in the e-mail message and monitor the send status of an e-mail campaign.

Delta Air Lines is an initial user, as are the United Nations, iXL and What's Up Interactive.

Written in Java, Accucast's open architecture enables companies to leverage their existing IT investment and provides for unlimited scalability, the company said. Pricing data was not disclosed.