Tektronix Buys Every MSNBC Ad Space
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Tektronix Inc. will "own the day" today by purchasing banners across the top of every page on Microsoft's MSNBC.com site.
The Microsoft online sales team developed the "Own the Day" program to offer clients the opportunity to purchase sections of sites, an entire site or multiple sites across its MSN network. Spending was not disclosed.
The initiative is part of a worldwide marketing campaign that Tektronix is launching to promote its new line of color printers, to be introduced Oct. 15.
Microsoft's online sales team now offers a menu of product and package options and can customize them to fit a client's objectives.