Thrifty Car Rental, Blockbuster Launch Web Promo
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Thrifty Car Rental, in conjunction with Blockbuster On-Line, is offering a virtual road trip promotion on the Web in search of clues that could win users a trip for two to Los Angeles and the annual Blockbuster Entertainment Awards in 1999.
Called "LA or Bust--Get the Show on the Road," the contest offers those who successfully gather all of the clues en route to be entered in a drawing for one trip for two to the fifth annual Blockbuster Entertainment Awards in 1999 in Los Angeles.
The publicly voted awards honor the top-performing movies and music releases from the previous year.
The contest is being held in conjunction with a multi-million dollar promotion in which customers who rent a car from Thrifty will, upon request, receive a Blockbuster Value Card good for one free movie rental at participating Blockbuster stores for a limited time. Frequent flyer program members may elect to receive two Blockbuster Value Cards or receive frequent flyer miles with their car rental.