RealTime IT News

Five Classic Web Marketing Mistakes

Ann Handley, editor in chief of ClickZ, has some interesting coverage of the Web Marketing 98 conference in Washington, DC, including success stories, and, even more fun, some Web marketing disasters.

Rick Bruner of IMT Strategies highlighted five classic Web marketing mistakes punctuated with plenty of entertaining examples. Like GM cars, for failing to register generalmotors.com, "allowing it to reside with a. . . Net hobbyist with radical views." We tried the generalmotors.com site and couldn't get in.

Big problems for Web sites, Bruner said, are content that is less than compelling (or laughably unrelated), domain oversights, slow design, poor navigation and privacy pitfalls.

The complete story is available here.