Adauction.com Hooks Up With MSN LinkExchange
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The two companies have agreed to a deal in which Adauction.com will offer its customized auction services to create an automated system for selling selected ad space in the AdStore section of the LinkExchange Web site. Financial arrangements were not disclosed.
"As the leading media-buying store for small businesses on the Web, AdStore is always looking for new ways to help our customers buy affordable and high-quality advertising," said Andy Scott, vice president of business development for MSN LinkExchange. "Our relationship with Adauction.com will now provide small businesses with the benefits of 'opportunistic buying' through Adauction.com's innovative bid-based format."
"This is a great fit for both companies because our business models support small buyers' efforts to dramatically increase traffic to their sites by advertising with the top-branded publishers," said Neil Cohen, Adauction.com's senior vice president of business affairs.