eBay Selects AdKnowledge for Web Ad Management
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The AdKnowledge System automates the process of executing Web advertising programs, allowing users to measure advertising effectiveness and then optimize results.
eBay has historically handled all ad management and serving in-house. The AdKnowledge System will allow eBay to automate the ad process from campaign pre-planning, buying, trafficking, ad serving and targeting, to reporting and post-click tracking and analysis. Financial arrangements were not disclosed.